Discussion on the challenges facing Wildwood's marketing

Stop motion commercials. And that is what this entire studio does. So Wildwood is a stop motion movie. And to put it simply, they take these characters that they make out of clay or other materials to make them look very lifelike and realistic. And how they do the animation is they have their character on these actual sets that they build, which are fantastic, especially in Wildwood. And they take the character, they move them a tiny bit and they take a photo. They move them a tiny bit and they take another photo. And then they take all those photos and put them together and suddenly it creates a fluid motion. Yes, that looks amazing, but it takes forever and it's very expensive to do. They even created these little breathers inside of the characters for Wildwood where there's this little contraption inside their body, makes them feel like they have a soul or something, but. But they're going back and forth and it kind of mimics breathing. So then you have this realistic looking character that can kind of breathe In a world where AI art is taking over the Internet, you have these little claymation creatures that look like they have a heartbeat. So you can keep those AI movies. I will take Wildwood all day long. But you think a studio like this that puts out very artistic movies have rarely turned a profit. The only reason Coraline turned a profit is because through re releases and it's become more of a cult classic than it has a financial success. But with Wildwood coming out and it only making about 10% of its budget back opening weekend, you think, where is the problem here? Why aren't people going to support this? And I saw a lot of people online saying, well, they didn't advertise it. I saw maybe one trailer for it. And it's usually not enough for most people to see one trailer and remember it. For me it was because I love animation. But yes, they didn't really advertise this movie a whole lot. But they don't really need to because this movie is backed by billionaires. Phil Knight has an estimated net worth between 25 to $31 billion. Billion with a B. The comparison to Phil Knight spending $100 million on a movie is the average American spending about $325, which is about a grocery store trip and a tank of gas. Depending on where you live, it could just be a grocery store trip, but that's not really going to hurt you. And he didn't even spend that in one year. That was over 16 years. So you're looking at what, like 60 bucks a year?