Entrepreneur discusses innovative air purifier solutions (Part 4)

That story, those two women realizing that these purifiers don't work. So we just had a gap in the market. We had small, cost effective, cheap, cute, don't work. And we had big, loud, ugly, effective. We need the suv. What was the, what was the greatest hurdle from going from what you knew was powerful, loud and effective to making sleek, not annoying? You know what I'm saying? Like, what was the biggest hurdle of that? There was no hurdle. It was just patience. It just took, it took me about three years. I ordered. That's a long time. It did. It took me three years. Admittedly, it wasn't like a full time thing. I, I, I wasn't even sure if I was ever going to launch this company. I was so worn down after the floods, the mold, the fires, these disasters. I was like beat down. I didn't know if I had like another business in me. I was like 27 or 28. I was just getting ready to get married and have kids. I'm like, I think I just want to do the dad thing and the family thing for a few years. Like, I don't think I have business in me. And I had 50 of those machines sitting in my garage, not sure if I was going to launch. And the vision for the company was just specifically to sell during the summer to Wildfire Smoke. I just thought, hey, when there's a big, like anytime there's a power outage, all the generators are gone. When there's a flood, all the dehumidors or dehumidifiers are gone. When there's Wildfire Smoke, all the purifiers are gone. So I'm like, instead of going into these like war zone esque disaster zones, hiring 100 guys and doing construction, I'm like, they need clean air just as much. There is no clean air. So I thought Jasper was just going to be specifically for Wildfire Smoke. Covid happened first. So I was getting ready to launch summer 2020 and I still wasn't totally sure. Covid hits first. I was living in Ontario, Canada at the time and they mandated it legally that every dentist in Ontario legally needed an air purifier to open their doors for business. Wow. And perfect timing. Perfect timing. And the way it worked is there was a, it was called the, there's a term called fallow time. It's how many minutes between patients and it was all about the airflow. So the dentist had to basically length times width times height. That gives you the cubic volume of a room. If they had like a Dyson or a small air purifier. They were 45 minutes to an hour between patients. If they had a Jasper, they were eight minutes between patients. So from a dentist perspective, they're like, I need this. It will pay for itself in two days. Wow. So our first thousand. We were. And we launched. We launched as Jasper Medical because I'm like, the doctors and the dentists need it.