Discussion on Elizabeth Holmes' effective pitch to investors

Other investors and other folks to kind of sell the vision that she had, which indeed was compelling. It just wasn't backed up by true technological achievement at that time. I think what you're mentioning are kind of hitting on is that it kind of became like a word of mouth thing. It seems like, you know, one person who is able to invest says, hey, I've got this really great up and coming technology and I just invested a bunch of money. Maybe you should too. But I want to kind of drill down on how is she able to do this without the technology working. I mean, is it, was it her personality? Was she like, was what was so special about her that, you know, I guess a gave her the confidence to go out and just pitch, ask for people's money and then be made her credible or seem credible to all these investors. Was there something about her? Yeah, you know, she, she was obviously very effective at kind of bringing people into her, you know, into her kind of worldview. And she was, you know, she was able to convince a lot of really powerful people, you know, those board members I mention and some of the corporate executives who either invested or partnered with her, you know, David Boies, her lawyer at the time, to kind of buy into that vision. And, you know, she struck a very compelling figure, like the youngest, you know, female self made billionaire at the time. And she was a, you know, she was like a, she was compared to Steve Jobs at one point. I think she was compared to Steve Jobs. And she. And she did a lot to invite that comparison. Right. If you remember like the black turtlenecks and the kind of like tightly pulled back hair and this sort of like, sort of replicated the vibe and you know, it was really convincing to a lot of people. And you know, we heard even outside of those people who sort of publicly, you know, backed the company, we heard from a lot of people who really believed in that technology before my colleague John Carreyrou's first story on it kind of pierced the veil. Well, you're getting right to where I wanted to go next because the Wall Street Journal was really on the front line of covering Theranos and asking some tough questions about tell bring that kind of into the fold. How did the Journal start covering it? What were the questions that, you know, you guys as reporters were asking? And how did that, how did that play out? What became the relationship between Elizabeth Holmes Theranos, her legal counsel, and the Journal? What was that like? It was tedious. What were the questions you were first asking of Theranos? I guess.