Baiju Bhatt discusses branding in rocket development

Challenging. I think, given that I've done this before, the fundraising part, like, kind of know how to do it. The building a rocket from scratch. I don't know how to do that. Like, I'm. I'm learning how to do this. Like, I've been doing Robin Hood for the last 15 years. Yeah. Which, by the way, show of hands, in this audience, who here uses Robinhood? So this is for everyone listening, not watching. This is more people than read Baju's book from his chemistry teacher in high school, which. Can you remind us the name of the book again, by the way? The Case for Mars. Okay. That book should come out as a micro drama and then everyone here will have seen it. That book is awesome, by the way. It throws a lot of shade at the way NASA does space. And it's kind of like, look, it's all these gigantic budgets. And I kind of like the way that the book started. It kind of phrases what the default approach to going to Mars is, which my version of it is like, step one, build Battlestar Galactica. Step two, build a moon base. Step three, fly Battlestar Galactica to the moon to refuel it. And then step four, go to Mars. And it's like, well, let me just go to Mars. Well, out of all those steps, something interesting we noticed you said last week is, well, this is not a consumer business. This is a business that's going to help other businesses. And you mentioned you are not someone interested in space tourism as we've seen other space companies pursue. So why build a consumer brand out of something that is inherently not going to be consumer? I don't think I can help myself, man. I love building brands. I mean, I think this is one of the things that's cool about Cowboy is that it has an ethos, it means something to people. Right. And it really captures the way that we're approaching this. Right. We're approaching this in both a very frontier way, but also in a decidedly American way. So, yeah, I guess we did build a bit of a consumer brand around it. Gotta help with recruiting too. Well, Jack, the Rebel alliance, the Cowboys, the Stampede's, the Clydesdale. Yeah, yeah, yeah. Like, we were so curious about this because we were impressed when we saw the presentation last week. Every single part of the brand, things that no consumer is ever gonna touch, are named after very thoughtful country music songs. I mean, like Big Iron. Then you have like, Jack mentioned Stampede. Like, are we gonna get like a Shibuzzi rocket or like, you know, a Dolly Parton payload? Like, there is so much potential here. Oh, I love that idea. Actually, I.