Discussion on effective use of video in business communications (Part 2)

Who don't want a block of text anything that's for those types of audiences who have natural limits to their attention spans is another good candidate for video. Criteria three for where a video might beat your other formats is when you give the same explanation over and over again. So think about what do I or what does my company explain on repeat? Onboarding is a great example. Customer education could be another example. And something that we'll get into that's a new capability is the fact that increasingly these these videos will be able to update themselves in a way that wasn't possible before. A fourth potential criteria for where a video could work is when the asset needs to exist and operate in more than one language. This is one of those things that used to be extremely difficult that now AI has made incidental. A fifth category for when to consider using video is when a bunch of stuff is already sitting there, recorded and just needs to be put together, basically where the raw material already exists. And some of these will actually be transposing one type of video to another. Think about it like this. Is anyone going to watch a 60 minute Zoom that they weren't on? Absolutely not. But would they watch a 90 second version or even a two or three minute version with the highlights? It's a lot more plausible. The sixth condition that might make you want to consider video instead of a different format is areas where conviction matters. Where you want something to land, where you want to convey the emotions behind a potential decision. It's certainly not that you can't do that with words, but. But video gives you a more comprehensive medium that can, if done well, better convey that conviction even if you're not there to pass it on yourself. A new study from KPMG and the University of Texas at Austin found that when people work with AI, similar skills don't guarantee similar outcomes. Researchers studied more than 500 early career professionals and found that the best performers consistently amplify the value of AI by guiding, evaluating and refining its outputs. These top performers, called AI amplifiers, weren't defined by what they knew alone, but by how they worked with AI. Learn more about what separates AI amplifiers from everyone else@kpmg.com us AIamplifiers. At this point, it's no longer a question of whether companies are actively using AI. Using it well, on the other hand, is a whole different story. Robots and Pencils, though, is a company that I can point to that is actually built for this time. They're an applied AI engineering firm working directly with clients on problems that matter to the business, not experiments that live in a slide deck. Every engagement starts by working backwards from the outcome. The of.