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Podcast hosts analyze the collapse of LIV Golf (Part 4)

Podcast hosts analyze the collapse of LIV Golf (Part 4)

From The Shotgun Start

1d ago
golfLIV GolfPGA Toursports managementfinancial analysis
Transcript
Ball. The no ball statement you mentioned about bc, it sounds like they are. They are very legit financial firm. Right. Sophisticated financial firm, but probably maybe didn't understand the full golf world they were operating in and were sort of aghast at the. Just the fragmented nature of it. Right. The just all these parties and, you know, quote unquote, independent contractors who have hangers on and advisors. And it sounds like in the last week that really got extra complicated for them. And to your story, maybe just. He called it the live. Right? He referred to it as the live. They weren't necessarily deep in the golf world, and this became somewhat of a shock of how difficult it was to corral all these different people and sometimes not understanding that maybe the people you were talking to, they're already on the enemy side. They're on the PGA Tour side, like you're reporting there. It's interesting. It always felt like more of a tax asset play, but I don't know enough about that world to really say that declaratively, like, what is the actual golf future of what was happening, but now we know it's over with. Yeah, we kind of heard that from the beginning and they dismissed it. And yet at no point did it actually sound like the fact that Liv kind of kept changing the future. That very ad hoc they go. Actually, we're going to do 17 tournaments. No, we're back to TEC 10. It really kind of underlined that there was no real plan for the actual golf. How that plays out on that tax, tax front we'll see for the next couple weeks with the liquidation. But yeah, it actually just kind of the stories you would hear coming out of the B.C. side didn't really put too much strength behind the argument that they were. They really cared about running a golf league. Scott o', Neill, by the way, was sharing Instagram stories today with motivational posters saying, when life puts you in tough situations, just say, try me, exclamation point. With the skier going down, like a powder mountain, you know, a free fall, free ski mountain, which may be the metaphor, the free fall down the side of the mountain. But that's where Scott o' Neill was today. I'm gonna ask you. I'm gonna ask you a big question here that I may not be answerable. What do you think the legacy is of this live? What do you think? What do you think? This misadventure, this experiment, this grand experiment. I don't know. Maybe.
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